Multiple Channel Strategy in International Markets
Export channel choice is one of the most important topics in international marketing and international distribution channels. To date, most previous studies have assumed that firms choose a specific type of export channel, but many firms in the real world choose multiple types of export channels. Th...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/3/38_2019.007/_html/-char/en |