Multiple Channel Strategy in International Markets

Multiple Channel Strategy in International Markets

Export channel choice is one of the most important topics in international marketing and international distribution channels. To date, most previous studies have assumed that firms choose a specific type of export channel, but many firms in the real world choose multiple types of export channels. Th...

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Autor principal: Ryuta Ishii
Format: Article
Idioma:Japanese
Publicat: Japan Marketing Academy 2019-01-01
Col·lecció:Maketingu Janaru
Matèries:
foreign market entry
export mode
international marketing channels
international distribution
export performance
Accés en línia:https://www.jstage.jst.go.jp/article/marketing/38/3/38_2019.007/_html/-char/en

Internet

https://www.jstage.jst.go.jp/article/marketing/38/3/38_2019.007/_html/-char/en

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