PENGARUH IKLAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA UD ANUGERAH GRESIK
This research aims to determine the influence of advertising and price on purchasing interest, the influence of advertising and price on purchasing decisions, the influence of advertising on purchasing decisions through purchasing interest as an intervening variable and the influence of price on pur...
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| Formato: | Artigo |
| Idioma: | Indonesian |
| Publicado em: |
Universitas Islam Darul Ulum
2024-04-01
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| coleção: | Journal of Management and Accounting |
| Assuntos: | |
| Acesso em linha: | https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/6365 |