Effect of Perceived Usefulness and Perceived Ease of Use on University Students’ Willingness for online purchase
As an emerging form of consumption, online shopping has increasingly exerted more implications on the consumer market. This paper surveys a sample of SEGI university students, examining the implication of the perceived usefulness (PU) and perceived ease of use (PEU) on the college students’ willingn...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_02017.pdf |