GENERAL ELEMENTS OF MARKET ANALYSIS FOR CUSTOMER SELECTION CRITERIA USING EXISTING AUTOMOTIVE SALES DATABASES

The important objective of the research is to decide the general framework for smart car production and to identify the corresponding customer, as well as the market trend. The creation of a policy and strategy, which are based on a predictive analysis of the results obtained in the specialized lite...

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Bibliographic Details
Main Authors: Sabin – Alexandru Băbeanu, Viorel - Costin Banța, Claudia Mihaela RĂPAN, Cristian Dragoș Țurcan
Format: Article
Language:English
Published: Universitatea din Craiova 2022-12-01
Series:Annals of the University of Craiova: Economic Sciences Series
Subjects:
Online Access:http://feaa.ucv.ro/annals/v2_2022/003.pdf