How Internal Marketing Drives Employees’ Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The Moderating Roles of Internal Relationship Investment and Leader-Member Exchange

How Internal Marketing Drives Employees’ Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The Moderating Roles of Internal Relationship Investment and Leader-Member Exchange

Recently, issues of human resource management gradually attract a lot of attention from organizational behavior scholars, thus how to effectively improve service employees’ job attitude and performance to meet the needs of stakeholders is one of the key issues in internal marketing. Based on the per...

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Bibliographic Details
Main Authors: Yunhe Li, Minghua Xiong, Wei-Hsuan Chang, Ling Li
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-12-01
Series:Frontiers in Psychology
Subjects:
cultural comparison
internal marketing
internal relationship investment
internal relationship quality
internal service recovery
LMX
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.794492/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.794492/full

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