METHODS OF METAPHOR TRANSFER IN THE PROCESS OF ADVERTISING SLOGANS TRANSLATION
The paper focuses on comparing the original English slogans and short advertising texts in a recipient language with a view to identify whether the latter should be considered translations within the framework of the functional approach or cultural adaptations of original slogans. The scientific n...
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| Format: | Article |
| Language: | English |
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Alfred Nobel University Publisher
2019-06-01
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| Series: | Alfred Nobel University Journal of Philology |
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| Online Access: | https://phil.duan.edu.ua/images/PDF/2019/1/Phil_1_17_2019-323-331.pdf |