A New Structure-Hole-Based Algorithm For Influence Maximization in Large Online Social Networks

The problem of influence maximization (IM) in a social network is to determine a set of nodes that could maximize the spread of influence. The IM problem has been vitally applied to marketing, advertising, and public opinion monitoring. Although recent studies have studied the IM problem, they are g...

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Bibliographic Details
Main Authors: Jinghua Zhu, Yong Liu, Xuming Yin
Format: Article
Language:English
Published: IEEE 2017-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/8055544/