The importance of Instagram as a digital communication medium in tourism and hotel industry
The digital revolution has led to significant transformations when it comes to the ways companies communicate with their target markets. In addition to traditional media, digital channels and social networks are increasingly used as communication channels for establishing communication with real and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2023-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2023/0354-34712303197G.pdf |