Developing Iran's Image Model as Tourist Destination: A Mixed method

The aim of current study was to examine the effect of perceived risk of potential tourist, middle-east image and familiarity on Iran’ image destination. For this purpose, a mixed method approach was considered. The members of couch-surfing and linkedin participated in both qualitative and quantitati...

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Bibliographic Details
Main Authors: Somayeh Mahmoodi, Bahram Ranjbariyan, Saeed Fathi
Format: Article
Language:fas
Published: University of Sistan and Baluchestan 2015-09-01
Series:پژوهش‌های مدیریت عمومی
Subjects:
Online Access:https://jmr.usb.ac.ir/article_2244_46e5bb6ff3d3c92a92a164429213d25b.pdf