Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion

Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion

Abstract Objective To identify the characteristics of subscribers to assess users’ needs and analyze the features of articles published on Wuxi CDC WeChat official account (WOA) to evaluate the effectiveness of health education dissemination and guide future communication strategies. Methods Collect...

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Bibliographic Details
Main Authors: Xinyi Yin, Junxia Pan, Fanfan Xu
Format: Article
Language:English
Published: BMC 2024-03-01
Series:BMC Public Health
Subjects:
Health education
Information dissemination
Communication effectiveness
WeChat official account
Social media health promotion
Online Access:https://doi.org/10.1186/s12889-024-18277-4

Internet

https://doi.org/10.1186/s12889-024-18277-4

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