Accumulation of Social Capital as a Competitive Advantage of Companies which are Loyal to the Principles of Corporate Citizenship

Accumulation of Social Capital as a Competitive Advantage of Companies which are Loyal to the Principles of Corporate Citizenship

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This paper examines the characteristics that are peculiar to the corporate citizenship in the phase of maturity. The strategic forms of corporate citizenship that influence the productivity of the organization are explored. Modern business uses cause-related marketing and corporate social marketing...

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Bibliographic Details
Main Authors: Natalia Victorovna Kuznetsova, Elena Vladimirovna Matveeva
Format: Article
Language:English
Published: EconJournals 2015-09-01
Series:International Journal of Economics and Financial Issues
Subjects:
corporate social responsibility
corporate citizenship
globalization
think tank
social capital
human capital
public-private partnership
venture philanthropy
Online Access:https://dergipark.org.tr/tr/pub/ijefi/issue/31975/352355?publisher=http-www-cag-edu-tr-ilhan-ozturk

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https://dergipark.org.tr/tr/pub/ijefi/issue/31975/352355?publisher=http-www-cag-edu-tr-ilhan-ozturk

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