Accumulation of Social Capital as a Competitive Advantage of Companies which are Loyal to the Principles of Corporate Citizenship
This paper examines the characteristics that are peculiar to the corporate citizenship in the phase of maturity. The strategic forms of corporate citizenship that influence the productivity of the organization are explored. Modern business uses cause-related marketing and corporate social marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2015-09-01
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| Series: | International Journal of Economics and Financial Issues |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ijefi/issue/31975/352355?publisher=http-www-cag-edu-tr-ilhan-ozturk |