The evaluation of traditional communication channels and its impact on purchase decision
This research aims at evaluating the traditional communication channels, and the possible impact that it may have on consumers purchase decision, particularly toward their choices of restaurants in Palestine. To achieve this purpose, two main hypotheses, and the total of four sub-hypotheses were der...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-01-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_373.pdf |