The Impact Of Brand Image And Prıce Onlıne Product Purchase Decısıons At Shopee

The purpose of this study was to determine the effect of Brand Image and Price on Purchase Decisions by Shopee consumers in Bandung City, both partially and simultaneously. The sampling method in this research is using descriptive quantitative methods. Sampling with probability sampling method with...

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Bibliographic Details
Main Authors: Norvadewi Norvadewi, Ferdinandus Sampe, Rian Ardianto, Muhammad Yusuf
Format: Article
Language:English
Published: cita konsultindo 2023-01-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
Online Access:http://www.ajmesc.com/index.php/ajmesc/article/view/130