Creating brand loyalty in food and beverage enterprises: A conceptual perspective
Brand strength is a well-known concept in food and beverage enterprises as a service sector as well as in other sectors. The activity of eating out that meets the need of socializing beyond being a need is growing rapidly. The importance of creating brand loyalty by the enterprises in the customers’...
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| Format: | Article |
| Language: | English |
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Ferhat Topbas
2020-06-01
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| Series: | Focus on Research in Contemporary Economics |
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| Online Access: | https://www.forcejournal.org/index.php/force/article/view/1/3 |