THE ROLE OF NATION BRANDING IN THE DEVELOPMENT OF ENTREPRENEURSHIP IN TOURISM

THE ROLE OF NATION BRANDING IN THE DEVELOPMENT OF ENTREPRENEURSHIP IN TOURISM

This thesis approaches a current subject, in the context of the economic changes that are occurring on a global scale, that is, entrepreneurship and the benefits of its development for people. Whether it is manifested in the tourism industry or any other area of activity, the enterprise must be enc...

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Bibliographic Details
Main Authors: Ionela-Valeria POPESCU, Valerică OLTEANU, Cătălin Valeriu CURMEI
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2015-12-01
Series:Cross-Cultural Management Journal
Subjects:
Entrepreneurship in tourism
Nation brand
Business environment
Tourism product
Romania
Online Access: http://seaopenresearch.eu/Journals/articles/CMJ2015_I2_7.pdf

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