The Impact of Ethnocentrism on Attitude Towards Domestic and Foreign Products with the Moderator of Perceived Economic Threat
The present study examined the impact of consumer ethnocentrism on their attitudes towards domestic and foreign products. The sample of the study included 600 students from public universities in Tehran. To collect data, this study used a standard questionnaire, and the relationships among the varia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2015-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_654_0d3818cb4fe416f355daf048b89e9131.pdf |