The Necessity of a Strategic Approach to Romanian Tourism

This paper presents a SWOT analysis of the tourism destination Romania, to take advantage of opportunities and transform strengths into competitive advantages, eliminate or improve weaknesses, reduce threats, and establish a defensive plan to eliminate weaknesses and overcome threats. Although it...

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Bibliographic Details
Main Authors: Smaranda Toma, Daniela Mihai
Format: Article
Language:English
Published: Ovidius University Press 2022-12-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/44.pdf