The Necessity of a Strategic Approach to Romanian Tourism
This paper presents a SWOT analysis of the tourism destination Romania, to take advantage of opportunities and transform strengths into competitive advantages, eliminate or improve weaknesses, reduce threats, and establish a defensive plan to eliminate weaknesses and overcome threats. Although it...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2022-12-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/44.pdf |
| _version_ | 1828010607288254464 |
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| author | Smaranda Toma Daniela Mihai |
| author_facet | Smaranda Toma Daniela Mihai |
| author_sort | Smaranda Toma |
| collection | DOAJ |
| description | This paper presents a SWOT analysis of the tourism destination Romania, to take advantage of
opportunities and transform strengths into competitive advantages, eliminate or improve
weaknesses, reduce threats, and establish a defensive plan to eliminate weaknesses and overcome
threats. Although it has invaluable tourism resources, Romania lags far behind its European
competitors in terms of attracting foreign tourists. The poor infrastructure and the lack of a clear
tourism strategy make it more difficult for Romania to compete with more attractive destinations.
Romania's tourism policy requires effective strategic management, a long-term integration of
research and the intensification of real collaboration between the tourism industry and the
Government, in order to maximize the economic potential of the tourism industry. It is about
creating a political framework, an efficient infrastructure, attractive facilities for investors,
consumer protection, etc., supporting tourism development with tools capable of ensuring its
competitiveness in the global economy. |
| first_indexed | 2024-04-10T09:01:29Z |
| format | Article |
| id | doaj.art-c2dcd42b90fa49d295f2e22589644c3c |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-04-10T09:01:29Z |
| publishDate | 2022-12-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-c2dcd42b90fa49d295f2e22589644c3c2023-02-21T12:05:24ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272022-12-01XXII2794801The Necessity of a Strategic Approach to Romanian Tourism Smaranda Toma0Daniela Mihai1University of Pitesti, Romania, Faculty of Economics and Law, RomaniaUniversity of Pitesti, Romania, Faculty of Economics and Law, RomaniaThis paper presents a SWOT analysis of the tourism destination Romania, to take advantage of opportunities and transform strengths into competitive advantages, eliminate or improve weaknesses, reduce threats, and establish a defensive plan to eliminate weaknesses and overcome threats. Although it has invaluable tourism resources, Romania lags far behind its European competitors in terms of attracting foreign tourists. The poor infrastructure and the lack of a clear tourism strategy make it more difficult for Romania to compete with more attractive destinations. Romania's tourism policy requires effective strategic management, a long-term integration of research and the intensification of real collaboration between the tourism industry and the Government, in order to maximize the economic potential of the tourism industry. It is about creating a political framework, an efficient infrastructure, attractive facilities for investors, consumer protection, etc., supporting tourism development with tools capable of ensuring its competitiveness in the global economy. https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/44.pdfromaniatourismstrategyswot analysis |
| spellingShingle | Smaranda Toma Daniela Mihai The Necessity of a Strategic Approach to Romanian Tourism Ovidius University Annals: Economic Sciences Series romania tourism strategy swot analysis |
| title | The Necessity of a Strategic Approach to Romanian Tourism |
| title_full | The Necessity of a Strategic Approach to Romanian Tourism |
| title_fullStr | The Necessity of a Strategic Approach to Romanian Tourism |
| title_full_unstemmed | The Necessity of a Strategic Approach to Romanian Tourism |
| title_short | The Necessity of a Strategic Approach to Romanian Tourism |
| title_sort | necessity of a strategic approach to romanian tourism |
| topic | romania tourism strategy swot analysis |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/44.pdf |
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