Analysis of Promotion Effectiveness Using Instagram Social Media at Zaky & Dicky Cafe

The purpose of this study was to determine whether Zaky & Dicky Cafe's Instagram advertising efforts were effective. Instagram is an image and video sharing program that allows users to take photos, record videos, apply digital filters, and share their creations on various social networking...

Full description

Bibliographic Details
Main Authors: Librina Tria Putri, Royansyah Putra, Adi Setiawan
Format: Article
Language:English
Published: Pascasarjana UIN Sunan Gunung Djati Bandung 2022-06-01
Series:Khazanah Sosial
Subjects:
Online Access:https://journal.uinsgd.ac.id/index.php/ks/article/view/17298