Investigating Customer Relationship Management Based on the Knowledge of Customer Response and Providing a Model to Increase Sales: A Case Study of the Branches of Tarma Café-Museum
The purpose of this study was to investigate the effect of customer relationship management on customer responses (including responses to price, brand preference, brand development and purchase intention) at Tarma Café-Museum and to present a suitable model according to the results of the research....
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1562_25950d8175765555dd9a0613089bbb2a.pdf |