Big Data and Consumer Participation in Privacy Contracts: Deciding who Decides on Privacy

Big data puts data protection to the test. Consumers granting permission to process their personal data are increasingly opening up their personal lives, thanks to the “datafication” of everyday life, indefinite data retention and the increasing sophistication of algorithms for analysis.The privacy...

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Bibliographic Details
Main Author: Michiel Rhoen
Format: Article
Language:English
Published: Ubiquity Press 2015-02-01
Series:Utrecht Journal of International and European Law
Subjects:
Online Access:http://www.utrechtjournal.org/article/view/158