Big Data and Consumer Participation in Privacy Contracts: Deciding who Decides on Privacy
Big data puts data protection to the test. Consumers granting permission to process their personal data are increasingly opening up their personal lives, thanks to the “datafication” of everyday life, indefinite data retention and the increasing sophistication of algorithms for analysis.The privacy...
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Format: | Article |
Language: | English |
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Ubiquity Press
2015-02-01
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Series: | Utrecht Journal of International and European Law |
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Online Access: | http://www.utrechtjournal.org/article/view/158 |