The role of corporate social responsibility on consumer decision making in the food maturing market
Nowadays in growing and mature markets, one of the most efficient techniques is making diffrentiation. This distinction is achieved by developing the concept of corporate social responsibility (CSR) in products and services. Consequently, the aim of this study is to evaluate the impact of CSR on con...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50737_2d632c4543ed8d1b743b886fc39fe925.pdf |