Exploring the Relationship of Customer Loyalty with Customer Value based on Trust, Customer Satisfaction and Switching Costs in a B2B Market
Customer loyalty significantly impacts upon the success of business organization and it is considered an important source of competitive asset. Earlier, researchers have studied the relationship of customer loyalty, both patronage and recommend, with switching cost, customer satisfaction, customer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2013-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/194 |