Platform-based transportation company in Indonesia: Perspective brand switching behavior on Gen Z
Internet growth and the expansion of platform-based transportation companies in Indonesia are co-occurring. This study attempts to identify the factors that encourage platform-based transportation companies' customers to switch to competing platforms. This quantitative research method employed...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEECA
2023-11-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1507 |