Platform-based transportation company in Indonesia: Perspective brand switching behavior on Gen Z
Internet growth and the expansion of platform-based transportation companies in Indonesia are co-occurring. This study attempts to identify the factors that encourage platform-based transportation companies' customers to switch to competing platforms. This quantitative research method employed...
Main Authors: | Arum Wahyuni Purbohastuti, Vanessa Gaffar, Disman Disman, Chairul Furqon, Hetty Hassanah |
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Format: | Article |
Language: | English |
Published: |
IEECA
2023-11-01
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Series: | Journal of Eastern European and Central Asian Research |
Subjects: | |
Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1507 |
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