Influence of income growth on purchasing patterns of luxury cosmetic products among Nigerian customers
Rapid growth of incomes in Nigeria has resulted in increased consumer spending which allowed the emergence of the new market segments, including luxury cosmetic products. Emergence of middle class along with increasing disposable income, increasing urbanization, more females entering the workplace j...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-12-01
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| Series: | Public and Municipal Finance |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8121/PMF_2016_04_Bechan.pdf |