PERSONAL SALES IN TRADE AS A COMPONENT OF COMMUNICATIONS WITH THE CLIENT
The article is devoted to the study of personal selling as an effective component of communication with the customer in trade. Personal selling is carried out in the process of direct communication, taking into account the mutual needs and characteristics of the participants and aims to sell and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alfred Nobel University Publisher
2022-06-01
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| Series: | Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku |
| Subjects: | |
| Online Access: | https://eurodev.duan.edu.ua/images/PDF/2022/1/9.pdf |