Determinats of Customer Purchasing Decision: Price, Product, and Location
Purpose: The purpose of this study is to analyze the effect of price, product and location on customer home purchasing decision on PT. Putra Bumi Airlangga both partially and simultaneously. Design/methodology/approach: The population in this study are all customers from PT. Putra Bumi Erlangga as...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2020-11-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/1214 |