Neuromarketing Research on Individual Responses to Artwork: Implications for Galleries
This paper reports the results of neuromarketing research for artworks. It was conducted among young people, students of non-art specialties, for nine different widely known art pieces with the help of eyetracking and emotional scanning equipment. The aim of the experiment is to determine (1) wheth...
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| Format: | Article |
| Language: | English |
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National University of Kyiv-Mohyla Academy
2021-08-01
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| Series: | Наукові записки НаУКМА: Економічні науки |
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| Online Access: | http://spne.ukma.edu.ua/article/view/239085 |