FEATURES OF THE MARKETING ACTIVITIES OF CHARITY ORGANIZATIONS
The article considers the always-actual issue of charity. The author notes that in Russia the charity has not reached its mature forms, therefore, for the realization of its socially significant goals the charity organizations need to improve the system of their marketing communications. The article...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2018-12-01
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| Series: | RUDN journal of Sociology |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/sociology/article/view/17833 |