Crowdfunding in New Product Development
Marketing researchers have suggested that crowdfunding (CF) plays roles in marketing research and promotion in new product development. However, empirical evidence of these roles is lacking. In this study, we tested hypotheses of these roles by conducting a survey of organizations that implemented p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2024-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/3/43_2024.003/_html/-char/en |