Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary
The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing str...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Medan Area
2021-05-01
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| Series: | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
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| Online Access: | https://ojs.uma.ac.id/index.php/bisman/article/view/4505 |