Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary
The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing str...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Medan Area
2021-05-01
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| Series: | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| Subjects: | |
| Online Access: | https://ojs.uma.ac.id/index.php/bisman/article/view/4505 |
| _version_ | 1818774868342079488 |
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| author | Henky Hendrawan |
| author_facet | Henky Hendrawan |
| author_sort | Henky Hendrawan |
| collection | DOAJ |
| description | The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing. |
| first_indexed | 2024-12-18T10:47:59Z |
| format | Article |
| id | doaj.art-c3a4fc569905483681bef5a47245b5bd |
| institution | Directory Open Access Journal |
| issn | 2407-2648 2407-263X |
| language | Indonesian |
| last_indexed | 2024-12-18T10:47:59Z |
| publishDate | 2021-05-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | JKBM (Jurnal Konsep Bisnis dan Manajemen) |
| spelling | doaj.art-c3a4fc569905483681bef5a47245b5bd2022-12-21T21:10:31ZindUniversitas Medan AreaJKBM (Jurnal Konsep Bisnis dan Manajemen)2407-26482407-263X2021-05-017212713810.31289/jkbm.v7i2.45052751Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda CulinaryHenky Hendrawan0STIA Menarasiswa, BogorThe change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.https://ojs.uma.ac.id/index.php/bisman/article/view/4505swot analyststp analystdigital marketing strategymicro-business |
| spellingShingle | Henky Hendrawan Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary JKBM (Jurnal Konsep Bisnis dan Manajemen) swot analyst stp analyst digital marketing strategy micro-business |
| title | Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary |
| title_full | Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary |
| title_fullStr | Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary |
| title_full_unstemmed | Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary |
| title_short | Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary |
| title_sort | analisa swot dan stp segmentasi tertarget posisi terhadap strategi pemasaran digital pada usaha mikro bunda culinary |
| topic | swot analyst stp analyst digital marketing strategy micro-business |
| url | https://ojs.uma.ac.id/index.php/bisman/article/view/4505 |
| work_keys_str_mv | AT henkyhendrawan analisaswotdanstpsegmentasitertargetposisiterhadapstrategipemasarandigitalpadausahamikrobundaculinary |