Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment

Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment

Abstract Background Perceptions of tobacco packaging may be consequential for consumption and initiation. We explored the potential effect of standardised packaging on young adults’ ratings of the appeal of brands of snus (Swedish moist snuff) and on their perceptions of typical users of these brand...

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Bibliographic Details
Main Authors: Torleif Halkjelsvik, Janne Scheffels
Format: Article
Language:English
Published: BMC 2019-10-01
Series:BMC Public Health
Subjects:
Plain packaging
Standardised packaging
Snus
Smokeless tobacco
Branding
Differentiation
Online Access:http://link.springer.com/article/10.1186/s12889-019-7763-4

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http://link.springer.com/article/10.1186/s12889-019-7763-4

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