Surveying the Impact of Services Marketing Mix Components (7Ps) on Patients’ Disposition towards the Public & Private Hospitals of Sari City

Surveying the Impact of Services Marketing Mix Components (7Ps) on Patients’ Disposition towards the Public & Private Hospitals of Sari City

Background: Services marketing mix (7Ps) is one of the most important concepts of management and marketing. This study has surveyed the role of services marketing mix components in patients` tendency towards the public and private hospitals in Sari. Materials and methods: In this cross-sectional stu...

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Bibliographic Details
Main Authors: Ghasem Abedi, Zeynolabedin Rahmani, Ehsan Abedini, Farideh Rostami
Format: Article
Language:fas
Published: Tehran University of Medical Sciences 2015-03-01
Series:بیمارستان
Subjects:
marketing mix
disposition
patient
hospital
Online Access:http://jhosp.tums.ac.ir/article-1-5469-en.html

Internet

http://jhosp.tums.ac.ir/article-1-5469-en.html

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