Instant Personal Branding Calon Legislatif Melalui Instagram

This research aims to analyze the personal branding of M. Yoridho Sinuraya, the legislative candidate for DPRD DKI Jakarta through Instagram. The theory of dramaturgy by Erving Goffman was used to find out personal branding strategy through the employment of the front and backstages of M. Yoridho Si...

Full description

Bibliographic Details
Main Authors: Nurhalimah Nurhalimah, Ade Tuti Turistiati
Format: Article
Language:English
Published: Program Studi Ilmu Komunikasi Universitas Syiah Kuala 2020-12-01
Series:JKG (Jurnal Komunikasi Global)
Subjects:
Online Access:https://jurnal.usk.ac.id/JKG/article/view/14971