Instant Personal Branding Calon Legislatif Melalui Instagram
This research aims to analyze the personal branding of M. Yoridho Sinuraya, the legislative candidate for DPRD DKI Jakarta through Instagram. The theory of dramaturgy by Erving Goffman was used to find out personal branding strategy through the employment of the front and backstages of M. Yoridho Si...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Program Studi Ilmu Komunikasi Universitas Syiah Kuala
2020-12-01
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Series: | JKG (Jurnal Komunikasi Global) |
Subjects: | |
Online Access: | https://jurnal.usk.ac.id/JKG/article/view/14971 |