STARTUP MARKETING STRATEGY TO ATTRACT VENTURE CAPITAL AT THE AGE OF DIGITALIZATION

The article deals with the current state of startup ecosystem, its constraints and incentives, comparisons with traditional business models. The authors pay attention to an issue of attracting venture capital to finance newborn projects in the modern world. The key problems of the startups are outl...

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Bibliographic Details
Main Authors: Olena Kanishchenko, Yuliia Kuznetsova
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2020-10-01
Series:Economics & Education
Subjects:
Online Access:http://baltijapublishing.lv/index.php/econedu/article/view/1020