Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong

Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong

Through the actions and interactions of video platform users, talent shows have expanded from the entertainment sphere to the social sphere and become an everyday part of life. Watching talent shows on online platforms, especially through participation in multi-platform interaction, is an ever devel...

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Bibliographic Details
Main Authors: Wai-Kit Ng, Cheng-Ming Yang, Chun-Liang Chen
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
TV talent shows
innovation
digital platform
value co-creation
dynamic capabilities
customer engagement
Online Access:https://www.mdpi.com/0718-1876/19/1/14

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https://www.mdpi.com/0718-1876/19/1/14

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