Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong
Through the actions and interactions of video platform users, talent shows have expanded from the entertainment sphere to the social sphere and become an everyday part of life. Watching talent shows on online platforms, especially through participation in multi-platform interaction, is an ever devel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-01-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/1/14 |
| _version_ | 1827305869013942272 |
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| author | Wai-Kit Ng Cheng-Ming Yang Chun-Liang Chen |
| author_facet | Wai-Kit Ng Cheng-Ming Yang Chun-Liang Chen |
| author_sort | Wai-Kit Ng |
| collection | DOAJ |
| description | Through the actions and interactions of video platform users, talent shows have expanded from the entertainment sphere to the social sphere and become an everyday part of life. Watching talent shows on online platforms, especially through participation in multi-platform interaction, is an ever developing and innovative field in many regions. This study adopts a multiple case analysis approach. We analyze and compare three cases of talent shows, examining aspects of their value co-creation, digital platform, dynamic capability and value network through an exploration of a series of creative activities on digital video platforms. Talent shows provide a unique environment in which different actors interact, co-exist and co-create value, i.e., another form of O2O marketing. These actors include producers, entertainment companies, sponsors and fans, and fan value co-creation currently takes many different forms, which are experienced, engaged and interacted with through different platforms. The findings contribute to examining the underlying dynamics of TV talent shows, in addition to explaining how they are achieving sustainable advantages in the media market. Furthermore, this study aims to understand the service ecosystem of network talent shows from the perspective of industrial innovation strategy; consequently, this research can help to promote the implications of this new form of digital content services and its innovation strategies. |
| first_indexed | 2024-04-24T18:06:19Z |
| format | Article |
| id | doaj.art-c3b9c9ef9898409e9a2390b1758fede5 |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-04-24T18:06:19Z |
| publishDate | 2024-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-c3b9c9ef9898409e9a2390b1758fede52024-03-27T13:50:20ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762024-01-0119124927110.3390/jtaer19010014Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong KongWai-Kit Ng0Cheng-Ming Yang1Chun-Liang Chen2Graduate School of Creative Industry Design, National Taiwan University of Arts, New Taipei City 22058, TaiwanDepartment of International Business, National Taiwan University, Taipei City 10617, TaiwanGraduate School of Creative Industry Design, National Taiwan University of Arts, New Taipei City 22058, TaiwanThrough the actions and interactions of video platform users, talent shows have expanded from the entertainment sphere to the social sphere and become an everyday part of life. Watching talent shows on online platforms, especially through participation in multi-platform interaction, is an ever developing and innovative field in many regions. This study adopts a multiple case analysis approach. We analyze and compare three cases of talent shows, examining aspects of their value co-creation, digital platform, dynamic capability and value network through an exploration of a series of creative activities on digital video platforms. Talent shows provide a unique environment in which different actors interact, co-exist and co-create value, i.e., another form of O2O marketing. These actors include producers, entertainment companies, sponsors and fans, and fan value co-creation currently takes many different forms, which are experienced, engaged and interacted with through different platforms. The findings contribute to examining the underlying dynamics of TV talent shows, in addition to explaining how they are achieving sustainable advantages in the media market. Furthermore, this study aims to understand the service ecosystem of network talent shows from the perspective of industrial innovation strategy; consequently, this research can help to promote the implications of this new form of digital content services and its innovation strategies.https://www.mdpi.com/0718-1876/19/1/14TV talent showsinnovationdigital platformvalue co-creationdynamic capabilitiescustomer engagement |
| spellingShingle | Wai-Kit Ng Cheng-Ming Yang Chun-Liang Chen Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong Journal of Theoretical and Applied Electronic Commerce Research TV talent shows innovation digital platform value co-creation dynamic capabilities customer engagement |
| title | Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong |
| title_full | Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong |
| title_fullStr | Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong |
| title_full_unstemmed | Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong |
| title_short | Value Co-Creation on TV Talent Shows: Cases from Mainland China, Taiwan and Hong Kong |
| title_sort | value co creation on tv talent shows cases from mainland china taiwan and hong kong |
| topic | TV talent shows innovation digital platform value co-creation dynamic capabilities customer engagement |
| url | https://www.mdpi.com/0718-1876/19/1/14 |
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