Staying Connected: Best Practices for Online Marketing and Outreach

In spring 2020, US universities were forced to transition to online learning and libraries were challenged to continue supporting their campuses in a completely online environment. The Liaison Services Department at the University of Houston first took a collaborative approach to this challenge, gat...

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Bibliographic Details
Main Authors: Martin, Lisa, Duffus, Orolando, Warren, Mea
Format: Article
Language:English
Published: Marketing Libraries Journal 2021-06-01
Series:Marketing Libraries Journal
Subjects:
Online Access:https://journal.marketinglibraries.org/summer2021/09_MLJv5i1.pdf