The Potential and Challenges of New Tourism Product Development and Promotional Practices of Kilte- Awlaelo Woreda Rock Hewn Churches, Tigray, Ethiopia.
New tourism product development is the process by which the resources of a destination are shaped to meet the requirements of international and domestic customers. Ethiopia’s tourism destination awareness is very low and destination image is very poor until today. The purpose of this study was to ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_42_vol_6__4__2017.pdf |