Measuring the Satisfaction Levels of Customers of Fresh Vegetables towards the Marketing Mix in Traditional Markets in Sukoharjo Regency, Indonesia
Vegetables are horticultural crops that have a high market absorption. Modern market that is considered to have many advantages does not necessarily reduce consumers’ shopping interest at traditional markets. Traditional markets appear to have different characteristics and visitor segments from mode...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Sebelas Maret, Faculty of Agriculture
2020-03-01
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| Series: | Caraka Tani: Journal of Sustainable Agriculture |
| Subjects: | |
| Online Access: | https://jurnal.uns.ac.id/carakatani/article/view/34476 |