Segmentation of visitors to shopping centers based on their activities through factor analysis and cluster analysis
Knowing customers of shopping centers contributes greatly to increase profits of these centers. Segmentation of the customers is one of the most effective means of knowing the customers. The purpose of this study was to present a segmentation of the customers based on their activities in the shoppin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-08-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-714-1&slc_lang=en&sid=1 |