Exploring the value of brands on the montenegrin bottled spring water market
The branding strategy is based on future goals relating to clients, aimed at increasing awareness of the brand, creating a positive brand image and establishing a preference for the brand and ensuing brand loyalty. A brand is a very important factor for competitiveness and establishes a leadership p...
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| Format: | Article |
| Language: | English |
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University of Debrecen
2013-09-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
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| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/6168 |