SOCIOPRENEUR IN DIGITAL MARKETING: EMPOWERING THE MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN BOJONGPICUNG VILLAGES

The Indonesian economy is largely derived from Micro, Small and Medium Enterprises (MSMEs). The MSME sector has a strategic role in the Indonesian economy because it is significant in contributing to the formation of Gross Domestic Product (GDP). However, Small and Medium Enterprises (SMEs) tend to...

Full description

Bibliographic Details
Main Authors: Vivi Mardian, Husnul Yakin, Waliyyatu Azzahra, Nuraini, Ziyad Fadhlan Nabil
Format: Article
Language:English
Published: Universitas Airlangga 2024-09-01
Series:Jurnal Layanan Masyarakat (Journal of Public Services)
Subjects:
Online Access:https://e-journal.unair.ac.id/jlm/article/view/53691