The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta

This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness. The purpose of this study is to describe the various efforts made by the local government of DIY to improve the competitiveness of the region with C...

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Bibliographic Details
Main Authors: Mercy Pasande, Adi Suhendra
Format: Article
Language:English
Published: Bina Praja Press 2017-06-01
Series:Jurnal Bina Praja
Subjects:
Online Access:http://jurnal.kemendagri.go.id/index.php/jbp/article/view/244