Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan

The government's concern in solving environmental problems is manifested by the launching of an environmental development program. The success of this program is highly influenced by people's behavior in choosing and consuming environmentally friendly products (also known as green consumer...

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Bibliographic Details
Main Author: Kristiana Sri Utami
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2020-03-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/499