The effects of Cosmopolitanism and Tradition on the Evaluation and Intentions of the Users of Fast Food Restaurants
In terms of modern life, consumers have an increasing number of options when it comes to choosing a restaurant when they do not wish to eat at their homes. Fast food restaurants represent one of those options. In addition to domestic fast food restaurants, the development of global restaurant chains...
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| Format: | Article |
| Language: | English |
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University of Kragujevac
2017-08-01
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| Series: | Economic Horizons |
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| Online Access: | http://horizonti.ekfak.kg.ac.rs/sites/default/files/Casopis/2017_2/EN/EH_2017_2_en_Sapic.pdf |