Marketing Competency for Information Professionals: The Role of Marketing Education in Library and Information Science Education Programs
Marketing is recognized as an important competency for information professionals. However, most library and information science (LIS) schools still fall short when it comes to offering a separate marketing course on a regular basis. Even though marketing has been a popular topic in the LIS profe...
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2017-12-01
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| Series: | Marketing Libraries Journal |
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| Online Access: | http://bit.ly/8_Featured_Article_MLJ-v1-i1-Fall2017 |